Los Cabos craft beer has gone from nonexistent to genuinely interesting in under a decade. Baja Brewing Company broke ground in 2007 as the first brewery in Baja California Sur, and now the scene stretches from taprooms in San Jose's Art District to beachside bars pouring local IPAs that hold their own against anything on the West Coast.
Key Takeaways
- ✓ Mexico's craft beer market: $2.3 billion in 2025, projected $4.8B by 2034 (8.11% CAGR)
- ✓ Baja Brewing Company — founded 2007 in San Jose del Cabo — was BCS's first brewery
- ✓ 1,200–1,500 craft breweries operate across Mexico; Baja California leads nationally
- ✓ Los Cabos now has 10+ taprooms and craft-focused bars, up from 2–3 five years ago
- ✓ The broader Baja Peninsula has 200+ craft breweries — the densest concentration in Latin America
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Schedule a Free ConsultationWhere It Started: Baja Brewing Company
Jordan and Charlie Gardenhire did not set out to start a revolution. They just wanted good beer in a place that only had Corona and Pacifico. In 2007, they opened Baja Brewing Company in San Jose del Cabo — the first microbrewery in the entire state of Baja California Sur.
Today Baja Brewing produces 8 draft styles and 6 bottled varieties, brews at two locations (San Jose del Cabo and Tijuana), and distributes across Mexico and into North America, Australia, and South Africa. Their Cabotella Blonde, Peyote Pale Ale, and Baja Razz (a raspberry wheat) are the beers that introduced most Cabo visitors to the idea that Mexican craft beer exists.
The San Jose taproom sits just off the main road, a few blocks from the Art District. It is a low-key spot — no ocean view, no infinity pool, just good beer and a patio. That simplicity is part of the charm. In a town where every restaurant tries to be an Instagram moment, Baja Brewing is just a brewery being a brewery.
San Jose del Cabo: The Emerging Beer Quarter
The craft beer scene in San Jose del Cabo clusters around two areas: the Art District and the Boulevard Mijares corridor.
Sierra de La Laguna Brewery operates in the Art District neighborhood, brewing small batches that rotate seasonally. They lean into desert-inspired ingredients — prickly pear, damiana, local honey — that give their beers a distinctly Baja character.
Acre, the farm-to-table restaurant complex just outside town, is not a brewery but carries one of the best curated craft selections in the region. Their bar program pairs local brews with mezcal and tequila flights, which is the most Baja thing imaginable.
Several bars along the Thursday night Art Walk route now feature craft taps alongside the galleries. This is a recent development — five years ago, you were lucky to find anything beyond Modelo on tap in the Art District. Now you can gallery-hop with an IPA.
Cabo San Lucas: From Party Town to Craft Town
Cabo San Lucas has always been about drinking, but until recently it was about drinking tequila shots and Bud Light on Medano Beach. The craft beer transition has been slower here than in San Jose — the tourist economy rewards volume over variety — but it is happening.
Baja Brewing's Cabo taproom in the marina area was the first craft outpost in town. Ramuri Cerveceria operates in the downtown zone with a rotating selection of house brews. And an increasing number of restaurants along the marina and in the luxury hotel corridor carry craft taps from Baja and mainland Mexico producers.
The change accelerated when the demographic shifted. As more full-time residents and younger buyers moved in — people who drink craft beer at home in LA, Austin, and Denver — the demand created the supply. Bar owners who used to stock nothing but macro lagers now carry four or five craft options because their customers expect it.
The Bigger Picture: Baja as Mexico's Beer Capital
Los Cabos sits at the southern tip of what is arguably the most exciting craft beer region in Latin America. Baja California (the northern state) has been Mexico's brewing heartland since the early 2010s, centered around Tijuana and the Ensenada corridor.
According to IMARC Group market research, Mexico's overall craft beer market was valued at $2.3 billion in 2025 and is projected to reach $4.8 billion by 2034. The craft segment represents only 1–3% of Mexico's total beer volume, but it is growing at 15–20% annually across an estimated 1,200 to 1,500 craft breweries.
The Baja Peninsula alone accounts for over 200 of those breweries. Ensenada has become a pilgrimage destination for beer lovers, with Cerveceria Wendlandt, Agua Mala, Cerveza Fauna, and dozens of others operating within a few blocks of each other. The Valle de Guadalupe wine region, just east of Ensenada, has started blending wine and beer culture in a way that draws comparisons to Sonoma County.
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Book a CallThe Baja Brewery Road Trip
One of the best things about living in Los Cabos is access to the peninsula. The drive from Cabo to La Paz takes about two hours and passes through stunning desert-and-ocean scenery. La Paz has its own growing craft scene.
For the truly ambitious, the full Baja road trip from Cabo to Tijuana covers roughly 1,000 miles and passes through La Paz, Loreto, Guerrero Negro, and down the Pacific coast. The brewery density increases dramatically as you head north — by the time you hit Ensenada, you could visit a different brewery every hour for a week.
This is a genuine lifestyle feature for residents. Weekend trips to La Paz for seafood and beer, longer vacations up the peninsula, and the knowledge that you live on a landmass that takes food and drink culture as seriously as anywhere in North America.
Pairing Craft Beer with Baja Cuisine
The intersection of craft beer and Baja cuisine is where things get genuinely distinctive. Baja's food identity — seafood tacos, ceviche, grilled fish, farm-to-table produce — pairs differently with beer than the heavy, hop-forward styles that dominate American craft culture.
What works here: crisp lagers and wheat beers with fish tacos. Citrusy pale ales with ceviche. Darker ambers and brown ales with carne asada. The best Baja brewers understand this and brew styles that complement the cuisine rather than competing with it.
This is another area where Los Cabos is catching up to the northern Baja food-and-drink scene. As more chefs and brewers collaborate — beer dinners, tap takeovers, festival pairings — the culinary identity deepens. It is not San Diego or Portland yet, but it is headed that direction with a distinctly Mexican character.
Why This Matters If You Are Buying Property
Craft beer culture is a leading indicator of community maturation. When a neighborhood supports a taproom instead of just a convenience store, it means there is a resident population with disposable income, cultural expectations, and a preference for quality over convenience. It means the area is transitioning from purely tourist-driven to community-driven.
San Jose del Cabo's Art District is a perfect example. The galleries came first. Then the restaurants. Then the coffee shops. Now the breweries and cocktail bars. Each layer adds residential appeal, which drives property values in Fonatur and the surrounding neighborhoods.
The same dynamic is playing out in Todos Santos and El Pescadero on the Pacific Side. As the creative and culinary scenes develop, property demand follows. Five years ago, craft beer in Todos Santos was a fantasy. Now it is a Thursday night activity.
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Frequently Asked Questions
What is the first craft brewery in Baja California Sur?+
Baja Brewing Company, founded in 2007 by Jordan and Charlie Gardenhire in San Jose del Cabo. It was the first microbrewery in the entire state. They now brew at two locations (San Jose del Cabo and Tijuana), produce 8 draft and 6 bottled styles, and distribute across Mexico and internationally.
How big is Mexico's craft beer market?+
Mexico's craft beer market was valued at $2.3 billion in 2025 and is projected to reach $4.8 billion by 2034, growing at an 8.11% CAGR. The craft segment represents roughly 1–3% of Mexico's total beer volume but is growing 15–20% annually across an estimated 1,200–1,500 craft breweries nationwide.
Where can I find craft beer in Cabo San Lucas?+
Baja Brewing Company has a taproom in the marina area. Ramuri Cerveceria operates in the downtown zone. Several restaurants along the marina and in the Medano Beach area carry rotating craft taps. The selection has grown significantly since 2023.
Is there a beer festival in Los Cabos?+
Baja Brewing Company hosted Cabo's first craft beer festival in December 2014, drawing 10 breweries. Beer festivals and tasting events now happen seasonally, typically November through March. Check local event listings and Baja Brewing's social media for current dates.
Can I visit breweries near Todos Santos?+
Yes. The Pacific Side has a growing craft scene. Todos Santos has several bars featuring local craft beer, and El Pescadero has emerging micro-operations. The broader Baja peninsula — especially Ensenada and the Valle de Guadalupe wine region — has over 200 craft breweries, making brewery road trips a popular activity.

Aaron Cuha
Real Estate Advisor & Los Cabos Market Expert
Real estate advisor and founder of Living In Cabo. 15+ years helping families navigate complex real estate decisions. Strategic partner with Ronival — Baja's largest brokerage.


